July 20, 2023

New Study Proves That Investing In Rural Mobile Connectivity Brings Significant Economic, Social And Environmental Benefits

  • New study by FarrPoint has revealed that the installation of a new 4G mobile mast near Achiltibuie in the Scottish Highlands has had significant benefits for the local area.
  • Study also identified that investment in rural connectivity can provide sufficient social and economic benefits to financially break-even after 15 years, and also lead to a carbon emissions breakeven point of just 6 years.
  • Study with members of the local community on the west coast of Scotland found that before a 4G mobile mast was installed, 77% of residents rated their phone service as poor/very poor. This decreased to 35% after the mast was installed.

FarrPoint, an independent technology consultancy, has published a new study which shows the installation of mobile 4G masts in rural communities can improve not only the quality of life for communities, but also reduce environmental impact.

In the report published today, the consultancy has outlined the results of an impact study conducted in relation to the installation of a new 4G mobile mast for the Achiltibuie community on the west coast of Scotland. This was part of Scotland’s 4G Infill Programme, a Scottish Government investment of £28.75m to deliver 4G in mobile “notspots”.  

Before the mast was installed at Polbain, 77% of residents rated their phone service as poor/very poor with a further 15% saying that coverage was fair but disclosed that they often needed to stand in a specific part of their garden or drive to a nearby layby to receive mobile signal. Only 8% of respondents rated their mobile signal as good at the time.

Julia Campbell, a local resident and Development Officer with the local Community Development Company, said:

"For many years, a lack of signal and difficulties with connectivity has not only been inconvenient but also created safety issues. Between us and Ullapool is 15 miles of single-track road through remote and mountainous terrain which, until recently, was a mobile black spot. If you had an accident or problem there you couldn't call for help. I have rescued several tourists over the years, marooned by a puncture and faced with the prospect of walking miles to find a signal. Even at home, the phone signal was poor. I have missed various important calls from the GP and the bank, only to receive voice messages 24 hours after they originally called.”  

Following the installation of the mast, another survey was conducted revealing that 65% of the community now rated their mobile signal as good or satisfactory. Those who reported poor signal dropped to 35% of the community.  

Julia added:

“The new mast has made a massive difference. Living in a remote area it's vital that we can reach the rest of the world via our phones. I'm using mine a lot more now – staying in touch and not feeling as isolated as I did before."

In addition to understanding the mobile service improvements in the community, FarrPoint also looked at the return on investment from the installation of the mobile mast. This showed that the financial breakeven point (i.e., the point at which the value of the benefits of the mast equals the cost) occurs in year 15 (in line with government expectations) meaning that the investment in rural mobile connectivity can be both positive for communities and economically viable. The report also highlights that the environmental breakeven point (i.e., the point at which the emissions saved due to the mast outweigh the carbon cost of its installation) occurs by the end of year 6.

Dr Andrew Muir, Chief Executive at FarrPoint, said:

“Digital connectivity is often prioritised for those living and working in urban areas. However, having access to a mobile signal is just as important if not more so for those living in rural communities. The Scottish Government’s Scotland 4G Infill Programme has been central to improving mobile connectivity across the country and our study highlights both the increased quality of life that comes from the installation of mobile 4G masts, and the economic and environmental benefits.  
“While the report centres around the impact of just one mast in the west of Scotland, its findings are wider reaching. For public bodies with population in rural areas, I hope that the findings we have outlined can support them in making mobile coverage improvements. We have seen firsthand how this local community has benefitted from this investment, and look forward to seeing these benefits being delivered to other mobile blackspots, including those through the SRN and similar investments.”  


To view the full evaluation report, visit:



Issued by Clark for FarrPoint.  

For further information, please contact:

Anna Chambers: 07940 373753 /  

Sarah Banks: 07470 271279/


The initial survey and interview stage was conducted in October of 2021, in advance of the Polbain mast delivering service. FarrPoint interviewed the local community to understand how they have benefited from the new mast site at Polbain. This was then followed up by a more in-depth interview to discuss some of the comments made by the respondents and to discuss other issues in more detail. A second survey was carried out in April 2023 approximately 12 months after the site had gone live and included respondents from the previous survey.  

About FarrPoint

FarrPoint is an independent connectivity and smart technology consultancy. It provides independent advice on the commercial and technical considerations of the design of national and regional connectivity strategies, technical planning and modelling, procurement support and implementation assurance.  

The team comprise a mix of consulting technologists, economists and data analysts who work together to provide experience, expertise and complementary resource to clients in the public and private sectors.  


About Building Mobile Britain

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Building Mobile Britain is a campaign created by Mobile UK seeking to work with national and local government, as well as interested industry groups to overcome the challenges we face with expanding the existing mobile networks, while also developing innovative services for customers.

See here for further information - or #BuildingMobileBritain

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