May 10, 2022

Mobile UK Calls for Government Investment in Digital Champions as Part of its Levelling Up Agenda

Digital Champions, Local Authority, 5G, 4G, Building Mobile Britain, MeetTheChampions, Mobile UK, Gareth Elliott

Mobile UK is calling on the UK Government to fund Digital Champions for local authorities to help coordinate and prioritise digital connectivity to better enable mobile infrastructure deployment and to assist with the Government’s ambitions to address digital exclusion as part of its Levelling Up agenda.

The call is made by Mobile UK, the representative body of the UK’s four mobile network operators, EE, Three, Virgin Media O2, and Vodafone, and comes as it publishes a new report highlighting the urgent need for Digital Champions to help coordinate mobile infrastructure rollout. The report calls on the UK Government to fund these roles, recognising the financial restraints of local authorities and the importance of digital connectivity whilst alleviating a lack of awareness and understanding about mobile infrastructure in order to improve resources and smooth the rollout of digital connectivity across the UK.  

The report, published on 10 May, entitled Building Mobile Britain: The Case for Local Authority Digital Champions, showcases how local authorities who have already embedded a focused digital strategy are streets ahead of those which have yet to create a plan.

The report outlines five minimum key attributes needed for a successful Digital Champion role:

  • 1 - Should be fully funded
  • 2 - Held at a senior level
  • 3 - Have political responsibility (be supported by cabinet-level elected representatives)
  • 4 - Have demonstrable skills and experience
  • 5 - Focused on tangible outcomes, not outputs

Commenting on the campaign for Digital Champions, Director of Policy and Communications at Mobile UK, Gareth Elliott says:  

The Government has placed enormous emphasis in its Levelling Up agenda on improving digital connectivity, particularly to reduce digital poverty and exclusion, but to achieve these goals it is important to understand the need to assist local authorities in helping to prioritise and coordinate mobile infrastructure deployment.
“Our report highlights the role and dramatic impact a Government-funded Digital Champion, can have on a council’s ability to play a positive role in the rollout of digital connectivity and to support the UK realise its goal of 5G rollout.

The report cites research highlighting that where councils have a dedicated and funded Digital Champion, they are four times more likely to deliver a smooth rollout of vital mobile telecommunications infrastructure. The report also explains that without adequate focus and funding the UK will continue to face barriers in meeting its 2030 target for the majority of households to be connected to 5G.  

Visit our Digital Champions page on our site to read the report and find out more details.


About Building Mobile Britain

Building Mobile Britain logo

Building Mobile Britain is a campaign created by Mobile UK seeking to work with national and local government, as well as interested industry groups to overcome the challenges we face with expanding the existing mobile networks, while also developing innovative services for customers.

See here for further information - or #BuildingMobileBritain

Media Contacts

Gareth Elliott
Head of Policy and Communications
Tel: 07887 911 076

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