Ofcom report on consumer mobile experience highlights continued high satisfaction levels for mobile
On June 16 2017 Ofcom released the initial results of its Consumer Mobile Experience report which is designed to measure the consumer experience of using mobile services. The report highlights continued high satisfaction levels with almost seven in ten users (69%) happy with their overall service.
With the industry investing £2 billion per annum to extend and densify its networks the results show that mobile infrastructure deployment is working. More than nine in ten mobile data downloads are successful for both 4G (95.6%) and 3G-only (92.4%) users. Additionally, voice performance, which was rated as ‘extremely’ or ‘very’ important by three out of four respondents received a 90% satisfaction level and research indicated that less than 1% of all calls were dropped due to loss of service during the research period.
These results indicate continued progress but they also highlight the continuing need for a strong partnership approach with all levels of Government as coverage levels reach out into the harder to reach areas of the country. To help the industry build a mobile Britain and deliver the necessary mobile infrastructure to support customer appetite for mobile connectivity, the industry needs stronger policy and regulatory support to ensure it has fewer barriers to overcome when deploying mobile networks.
Notes to Editors
- Mobile UK is the trade association for the UK’s mobile network operators - EE, O2, Three and Vodafone.
- Ofcom Consumer Mobile Experience, 2017, Click Here.
- Ofcom #MobileResearch
Gareth Elliott, Head of Policy and Communications, 07887 911 076